Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns.

The Incentive Marketing Association is comprised of companies who are leaders in the $76.9 billion incentive industry.* That’s why Business Improvement starts with IMA.

The Association advocates for and promotes the use of incentives and recognition to improve business performance. The Association is the premier resource for organizations to positively affect their bottom lines by engaging providers who deliver solutions, ideas, thought leadership, advice and innovation to successfully shift desired behaviors, improve performance, and increase employee and channel loyalty.

The Association advocates on behalf of these providers, promoting the importance and value of results-based incentive and recognition programs and providing access to research advancements relating to the Incentive marketplace.

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